Holy Curls' multi award-winning curl-care system transforms frizz to definition with a blend of powerful natural ingredients that replenish moisture, restore health and encourage growth.
WINNER
Best Curl Cream
2020
WINNER
Best Curl Product
2023
WINNER
Best Curl Cream
2022
WINNER
Best Curl Cream
2020
WINNER
Best Afro Shampoo
2020
The 'Tight Curls' Problems You’ll Solve With This 4-Step System:
Frizzy, undefined curls
Our system controls frizz even in high humidity for flawless, lie-flat styles for wake-up-and-go hair.
Dry, brittle, breakage prone hair
Our system repairs damage, defines and stretches curls for max elongation and without brittleness.
Unhealthy scalp & lackluster hair growth
Our system prevents thinning edges and stimulates a smooth and even regrowth around your hairline.
How does it work?
4 Easy Steps to Transform Dry, Damaged and Frizzy hair to Healthy, Well-defined, Beautiful Coils and Curls.
Free For a
Limited Time
Worth $42
Hydration-Infusing Shampoo
Why other shampoos don’t work
- Harsh Ingredients: They strip natural oils from your hair with harsh chemicals, leading to dryness, breakage and frizz.
- Scalp Imbalance: Ever wondered why your scalp starts itching when you're getting closer to wash day? It may be that the pH level of your current shampoo is too high. This messes with your scalp's pH, causing irritation, itching, and dryness.
- Temporary Fix: Many "so-called" hydrating shampoo's provide a quick fix with silicones that give the illusion of hydration, without truly nourishing the hair strands.
How Holy Curls' shampoo works
- Deep Cellular Nourishment
Our shampoo infuses Baobab Oil (sourced from Ghana) deep within your strands, revitalizing hair cells with essential vitamins for lasting hydration and resilience. - Moisture sealed in
Our Cupuaçu Butter (sourced from Brazil) seals in moisture at the molecular level, ensuring your curls retain their natural bounce and strength against the elements. - Growth and Vitality
Yucca Extract doesn’t just clean; it invigorates your scalp, encouraging hair growth and transforming wash days into a rejuvenating ritual for your curls.
Hair Healing Super-Ingredients
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves the hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
This Amazonian superfruit is one of nature’s most powerful moisturisers. The butter is pressed from the seeds of the tree and is a close relative of Cocoa butter. It keeps things smooth and soft by locking in moisture while promoting a healthy shine.
Extracted from the kernel of matured coconut with emollient and moisturising properties. Keeps your hair soft and shiny. Keeps your skin on point too.
This amazing plant promotes shine and moisture in hair while preventing hair loss and dandruff.
Fragranced with Sweet orange, Davana, Lime, Bergamot, Grapefruit, Lemon, Mandarin Orange and Ginger oils.
Concentrated natural extract of the Mohave Yucca Plant. It is an emollient that contains natural saponins which can be used as a natural cleanser. It soothes and nourishes the scalp and some say it cures dandruff and promotes hair growth.
Detangle-Friendly Deep Conditioner
Why other Deep Conditioners don’t work
- Superficial Moisturizing: Common conditioners merely coat the surface, failing to address the unique moisture demands of coily hair types. Leading to a cycle of dryness and breakage.
- Silicone Veil: They rely on a temporary silicone shield that mimics smoothness, but ultimately prevents essential nutrients from penetrating, leaving curls starved for real nourishment.
- Residue Laden: Many formulas deposit heavy residues that drag down delicate curls, denying them the freedom to express their natural bounce and vibrancy.
How Holy Curls' Curls Mask works
- A Powerful, bond-building treatment
FiberHanceâ„¢ is a new, patented innovative ingredient that helps strengthen internal hair structure by creating additional hydrogen and ionic bonds with the hair keratin. It penetrates deep into the hair fiber to the cortex and restores hair fiber strength back to the levels of virgin hair. - Deep Hydration
Our Curl Mask delivers Baobab Oil deep into the cortex, infusing lasting hydration that rejuvenates curls at their core. - Cuticle Conformation
Cupuaçu Butter, rich in phytosterols, acts at the cuticle level, facilitating elastic properties that prevent moisture loss and improve curl elasticity for a shape that holds over time.
Hair Healing Super-Ingredients
Sounds fancy? Well, it is. This active ingredient penetrates the hair shaft creating new hydrogen and ionic bonds that support and restore the internal keratin structure thereby strengthening and repairing damaged hair.
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly. It leaves your hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins.
An amazing skin and hair emollient containing high levels of oleic fatty acid and skin healing properties.
Fragranced with Sweet orange, Davana, Lime, Bergamot, Grapefruit, Lemon, Mandarin Orange and Ginger oils.
Humidity-Harnessing Fro Cream
Why other creams don’t work
- Humidity Havoc: Common creams fail to leverage humidity, letting it wreak havoc on coily hair which leads to frizz and undefined, puffy curls.
- Inadequate Hydration: They sit on the hair's surface, providing minimal moisture that doesn't reach the hair's core, leaving curls thirsty and prone to damage.
- Surface Coating: Many creams use heavy waxes and oils that coat the hair, giving the illusion of conditioning without actually strengthening the hair or locking in moisture.
How 'The Fro Cream' works
- Film -forming, Omega Activation
WaveMaxâ„¢ is an incredible innovation for Afro-textured hair. Rich in chia and flaxseed it unleashes a wave of omega acids that penetrate deeply to condition the hair while also adhering to the hair fiber, forming a resistant and flexible coating, giving long lasting natural curls. - Humidity Harnessing
XYLISHINEâ„¢ transforms what's typically a foe for coily hair into an ally. By turning humidity into hydration, it locks in moisture for shiny, bouncy, defined curls even in the most challenging climates.
Hair Healing Super-Ingredients
Wavemax is rich in chia and flaxseed polysaccharides. It is an active ingredient that adheres to the hair fibre, forming a flexible and resistant film – providing long lasting moisture and definition.
A hair moisturiser and repairing active that reinforces the deep moisturization of the hair fiber and enhances the shine of coily and curly hair types.
This new ally for Afro hair is derived from natural sugars mainly from wood and from the brown algae, Pelvetia canaliculata. Pelvetia contains sugars that are in charge of maintaining the vital hydration of the seaweed to survive during summer dryness. In autumn,​ Pelvetia can instantly gorge itself with water to reactivate all its biological activities. Inspired by nature, the composition of XYLISHINE™ is able to reproduce the properties of the living world to restore ​the shine and the flexibility of hair.
Packed full of fatty acids and vital vitamins, including all three omegas, this wonder oil absorbs quickly into the hair to nourish, moisturise and soften.
Increases shine and hair shaft flexibility by coating the hair shaft.
Seals moisture into the hair strands and forms a protective barrier.
Prime & Seal Oil Serum
Why other serums don’t work
- Surface-level Effects: Most serums are formulated with silicones which provide a surface-level coating on the hair, offering a temporary solution without actively nourishing or addressing underlying issues like damage or dryness at the core of the hair strand.
- Ingredient Quality: They contain lower-quality ingredients that lack the necessary nutrients to promote long-term hair health.
- Heavy, Greasy Finish: They tend to weigh down the hair, making it feel greasy or heavy.
How Holy Curls' Oil Serum works
- Lipid Boosting Blend: Keratin are the building blocks of your hair, but lipids are the cement. This means that lipids are important as they fuse keratin together to build the hair structure. Our Oil Serum is a mix of lipid boosting ingredients including, Hemisqualane, Jojoba, Rosemary, Baobab, and Marula Oils. Packed with vitamins and omega fatty acids for optimal hair health.
- Silky Smooth Finish
Our Oil Serum is silicone and preservative-free and offers a silky smooth, lightweight, non-greasy formula. It's your all-in-one solution for priming, refreshing, sealing, and soothing the scalp. - Promotes Hair Growth: Enriched with Rosemary Seed Oil, our serum goes beyond styling—it promotes hair growth. Rosemary oil boosts blood circulation to the scalp, creating an environment for healthy hair growth.
Hair Healing Super-Ingredients
Jojoba oil, comes from the seeds of the jojoba shrub. It is a liquid wax with properties much like our own natural sebum. Rich in vitamins B, E, and C and minerals like copper and zinc it provides amazing nourishment as well as moisture to the hair.Â
A super lightweight, natural alternative to silicones made from sugarcane. It supports and protects the hair’s cuticle, sealing in moisture and smoothes frizz.
Increases blood circulation to the scalp and encourages hair growth.
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves the hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
An amazing skin and hair emollient containing high levels of oleic fatty acid and hydrating properties.
Fragranced with Sweet orange, Davana, Lime, Bergamot, Grapefruit, Lemon, Mandarin Orange and Ginger oils.
The Results
What are people saying?
God send - finally something which detangles my hair without leaving it lifeless! This conditioner is so gorgeously moisturising and smells divine! Recommend to anyone with curly hair!
The Fro Cream has transformed my washday routine. It makes the whole styling expereince feel like self care. The scent and the thoughtful illustrations on the packaging makes me happy every time. Thank you for making this product!
This cream totally changed my hair care routine, my hair is tightly coiled and dries out within hours when using other products, after using The Fro Cream, that was the first time I had honestly experienced moisture being held in my hair throughout the ENTIRE day with no visible residue sat on my afro. Absolute game changer.
What’s in the box?
Everything you need to tame your tight curls!
- The Shampoo - Clean curls without compromising on moisture. Value $34.00
- The Curl Mask - Hair restoration without leaving your curls greasy or weighed down. Value $42.00
- The Oil Serum - Gives you all the nourishments of an oil minus the grease. Value $45.00
- The Fro Cream - FREE! - Ultimate moisture, hydration, definition and flexible hold. FREE! Value $42.00
+ Get The Fro Cream
FREE! $42.00 value
- 100% 30-day money-back guarantee
(see details below) - All orders are shipped from our own warehouse within 24h-48h
- Secure checkout via Visa, Mastercard, ShopPay, Google Pay, Paypal, Klarna
Our system is guaranteed to control & moisturize your curls, and reduce frizz, or get 100% your money back:
First, try our system for 30 days:
It's on us! Try Holy Curls for a full month. That's 30 days of intense nourishing and curl-revival. We're truly confident you'll love your hair or...
... Get 100% your money back, no hassle, no questions asked
Our system will detangle, moisturise and define your curls or we will refund you to the last penny with no questions asked. Simply email us and we'll sort it out quickly for you.
PLUS...No matter what, we insist you keep our game-changing Fro Cream as a gift!
Even if you decide our system isn't quite right for you, you still get to keep our Fro Cream as a gift, totally FREE! That's how confident we are you'll simply LOVE our hair system.
- 100% 30-day money-back guarantee
(see details below) - All orders are shipped from our own warehouse within 24h-48h
- Secure checkout via Visa, Mastercard, ShopPay, Google Pay, Paypal, Klarna
Our system is guaranteed to control & moisturize your curls, and reduce frizz, or get 100% your money back:
First, try our system for 30 days:
It's on us! Try Holy Curls for a full month. That's 30 days of intense nourishing and curl-revival. We're truly confident you'll love your hair or...
... Get 100% your money back, no hassle, no questions asked
Our system will detangle, moisturise and define your curls or we will refund you to the last penny with no questions asked. Simply email us and we'll sort it out quickly for you.
PLUS...No matter what, we insist you keep our game-changing Fro Cream as a gift!
Even if you decide our system isn't quite right for you, you still get to keep our Fro Cream as a gift, totally FREE! That's how confident we are you'll simply LOVE our hair system.
Customer Reviews
It smells gorgeous, my hair felt different immediately, lighter and bouncier! Absolutely using this always from now on.
Used all the curl cream products as well. Smells amazing!
Wow! You're curls look on point Kirsten! We love to see it. Thank you for sharing :)
This feels so different to my usual conditioner definitely not as thick and heavy. I was sceptical at first but it left my hair feeling moisturised and smelling gorgeous. The damp weather normally causes frizz but today it’s much better than usual.
That's amazing to hear! Thank you Helen!
Really love this conditioner. It has a subtle rather than an overpowering fragrance and a lovely creamy texture. Gives great slip and makes my hair easy to style. I use all of the Holy Curls range and I can recommend all their products to other curly girlies! 😘
Thanks for the amazing words Anne Lee - we are so humbled by them!
Weirdly non silky conditioning feel but if left on for 15 mins it has revolutionised my hair. I can’t express how perfect the balance is. I can’t face googling all ingredients- I hope it is as natural as it claims.
I have had a really annoying experience with the pump. It stopped working and I have to unscrew every time and today it fell off and tipped everywhere. They said they’d send me another but not turned up yet. That’s my only complaint- pumps are so crap.
It smells amazing, feels soft, clean, moisturised but light, with definition. Bouncy ringlets I’m delighted.
Thanks Ellie! It sure is all natural :)
Amazing to hear that it revolutionised your curls.
We'll look into the issues with the pump, that should not happen! We're happy to ship you a new one if you require it!
Thanks again and keep your ringlets bouncing :D
I bought these products because I liked the routine finder and being told the suggested products, which I bought. The shampoo is ok and the deep conditioner is too. I also bought the curl cream and the gel as recommended. They are nice products but just don’t fulfil my hair care needs. My hair still felt quite dry and was frizzy. I had to reapply products daily and had to use a lot of product. I tried switching the routine too which helped a little but I was just expecting more. Will keep trying as I’ve only had them a month.
Thank you for the honest review Donna. It can happen at times, that a product doesn't vibe well within your specific hair.
Please know that we're here for you to give you any tips / guidance on how to get the most out of the products. Reach us at hello@holycurls.com.
We're completely committed to our 30 day guarantee as we're super confident the products work for most curlies! Thank you for considering us and keep in touch :)
Yes! We don't hide that fact. Our products have a high percentage of rare, exotic and highly effective actives. That's why our products work so well.
It is! Have you ever calculated the amount of product you're wasting when using lower quality products? With our highly concentrated formulas, you need only a very small amount for optimal results which means that one bottle will last you a long time.
Absolutely! Holy Curls was born from the personal challenges our founder, Badria, faced in caring for her type 4 hair. Collaborating with a team of trichologists and skilled formulators, she dedicated herself to creating high-performance products that genuinely deliver results. The products went through years of rigorous testing and refining before launching.
We're confident that you will see results from the very first time you use the products. However, just as a fitness routine yields results with regular practice, your curls thrive when treated to a consistent care routine. So, embrace the power of routine, and watch as your curls transform into their healthiest, most vibrant selves.
While mainstream brands offer surface level solutions, we focus on effectiveness at the molecular level. We formulate with cutting-edge, carefully selected ingredients that actively contribute to the health and resilience of your curls. Our dedication to research and development ensures that each product brings real, long-lasting results for those seeking more than just superficial solutions for their hair.
We want you to fall in love with Holy Curls, but if for any reason you find yourself less than delighted with your purchase, we offer a hassle-free refund policy. Just reach out to us on hello@holycurls.com within 30 days of receiving your order, and we will sort this out for you.
Absolutely! Customers receive 100% of their money back, no hassle, no questions asked.
Never! All US-based return shipping costs are on us. We want your experience to be seamless from start to finish.
Our Founder
Badria was born in Somalia and raised in Sweden by her Somali/Yemeni parents. Growing up in Sweden with no hair products suitable for her glorious Afro, she cheekily convinced her mom to give her a straight look (aka a chemical relaxer) at the age of seven. Little did she know, this set the stage for a long and twisty love story with her hair.
In her Swedish community, her friends and sisters were flaunting looser-textured hair, which was labeled as "good hair." And to add some spice to the plot, she came from a family of devout Muslims and started wearing a hijab at just five years old.
Teenage years brought about a revelation - the hijab didn't align with her personal path. So, she packed her bags and set off on a global quest for self-discovery.
During her travels, she rekindled her bond with her hair, boldly chopping it all off to embrace her natural curls. With her hair now flaunting its former curly glory, Badria started experimenting with natural ingredients sourced from her global pit stops.
Out of this personal adventure, Holy Curls was born. Badria settled in London and launched the brand in 2019, infused with the natural ingredients she stumbled upon during her travels. Think African baobab oil, the superstar in the Holy Curls lineup, Cupuacu butter from Amazonia, and Indian Aloe Vera, all rooted in traditional health and beauty rituals.
The compass in the Holy Curls logo? It's a nod to Badria's worldwide escapades, a reminder to stay true to your unique journey and authentic self. So, in a world where hair tales can be intricate and personal, Badria's is a story we can all relate to.
