Holy Curls' award-winning curl-care system transforms frizz into controlled & defined curls with powerful natural ingredients that encourage growth and restore health.
WINNER
Best Curl Product
2023
WINNER
Best Curl Cream
2022
WINNER
Best Curl Cream
2020
WINNER
Best Afro Shampoo
2020
The Curl "Problems" You’ll Solve With This System
Frizzy, undefined curls
Our system controls frizz even in high humidity for flawless, highly defined, wake-up-and-go curls.
Dry, brittle, breakage prone hair
Our system repairs damaged hair while providing long lasting moisture and definition.
Lost softness, bounce, body and shine
Our system restores moisture balance for defined bounce and adds luminous shine all day long.
How does it work?
4 easy steps to transform dry, damaged & frizzy hair to healthy, well-defined, beautiful curls.
Free For a
Limited Time
Worth $34
Hydration-Infusing Shampoo
Why other Shampoos don’t work
- Harsh ingredients: They strip natural oils from your hair with harsh chemicals, leading to dryness, breakage and frizz.
- Scalp imbalance: Does your scalp start itching when you're getting closer to wash day? It may be that the pH level of your current shampoo is too high. This messes with your scalp's pH, causing irritation, itching, and dryness.
- Temporary fix: Many "so-called" hydrating shampoo's provide a quick fix with silicones that give the illusion of hydration, without truly nourishing the hair strands.
How Holy Curls' shampoo works
- Deep Cellular Nourishment
Our shampoo infuses Baobab Oil (sourced from Ghana) deep within your strands, revitalizing hair cells with essential vitamins for lasting hydration and resilience. - Moisture sealed in
Our Cupuaçu Butter (sourced from Brazil) seals in moisture at the molecular level, ensuring your curls retain their natural bounce and strength against the elements. - Growth and Vitality
Yucca Extract doesn’t just clean; it invigorates your scalp, encouraging hair growth and transforming wash days into a rejuvenating ritual for your curls.
Hair Healing Super-Ingredients
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves the hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
This Amazonian superfruit is one of nature’s most powerful moisturisers. The butter is pressed from the seeds of the tree and is a close relative of Cocoa butter. It keeps things smooth and soft by locking in moisture while promoting a healthy shine.
Extracted from the kernel of matured coconut with emollient and moisturising properties. Keeps your hair soft and shiny. Keeps your skin on point too.
This amazing plant promotes shine and moisture in hair while preventing hair loss and dandruff.
Fragranced with Sweet orange, Davana, Lime, Bergamot, Grapefruit, Lemon, Mandarin Orange and Ginger oils.
Concentrated natural extract of the Mohave Yucca Plant. It is an emollient that contains natural saponins which can be used as a natural cleanser. It soothes and nourishes the scalp and some say it cures dandruff and promotes hair growth.
Detangle-Friendly Deep Conditioner
Why other Deep Conditioners don’t work
- Not enough moisture: Many conditioners contain ingredients that sit on top of the hair rather than penetrating the strand. Curly hair needs deep hydration that lasts.
- Too much protein: Protein is good for strengthening strands, but too much can make your hair dry and brittle. The best conditioners balance moisture with just the right amount of mild proteins.
- Doesn't control frizz: We all want defined, frizz free locks. A good conditioner will smooth the cuticle and help your curls better retain moisture to combat frizz.
How Holy Curls' Curls Mask works
- Deep hydration: Our Deep Conditioner delivers Baobab Oil deep into the cortex, infusing lasting hydration that rejuvenates your curls at their core without weighing them down.
- Strenghten & Repairs damaged hair:
FiberHance™ is a new, patented innovative ingredient that helps strengthen internal hair structure by creating additional hydrogen and ionic bonds with the hair keratin. It penetrates deep into the hair fiber to the cortex and restores hair fiber strength back to the levels of virgin hair. - Leaves hair feeling silky soft: Our formula is incredibly rich in nutrients. It contains all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. It leaves your hair feeling silky soft and nourished.
Hair Healing Super-Ingredients
Sounds fancy? Well, it is. This active ingredient penetrates the hair shaft creating new hydrogen and ionic bonds that support and restore the internal keratin structure thereby strengthening and repairing damaged hair.
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly. It leaves your hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins.
An amazing skin and hair emollient containing high levels of oleic fatty acid and skin healing properties.
Fragranced with Sweet orange, Davana, Lime, Bergamot, Grapefruit, Lemon, Mandarin Orange and Ginger oils.
Cream for Curls that Pop!
Why other Creams don’t work
- Too heavy: Many curl creams weigh down the hair due to their heavyweight formulations. Too dense creams causes curls to lose their natural volume and bounce, which result in an overall flattened look.
- Drying alcohol: Often formulated with alcohols and harsh chemicals, these creams can strip moisture, leading to dry and brittle strands.
- Buildup: Many mainstream creams contain waxes or silicones that coat the hair, leading to dull, limp curls over time.
How Holy Curls' Cream works
- Improves elasticity, repairs damage: Baobab oil nourishes strands with vitamins A, D, E, and F to improve elasticity, repair damage, and protect against breakage. Its creamy, yet lightweight consistency won't weigh down your curls.
- Controls frizz and defines curls: Its creamy emollients soften and smooth the cuticle to prevent frizz, leaving your curls silky soft and full of spring.
- Nourishes the scalp : Yucca is packed with antioxidants, which nourishes and soothes the scalp. It also stimulates blood flow to the scalp which promotes hair growth.
Hair Healing Super-Ingredients
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves the hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
Extracted from the kernel of matured coconut with emollient and moisturising properties. Keeps your hair soft and shiny. Keeps your skin on point too.
An amazing skin and hair emollient containing high levels of oleic fatty acid and skin healing properties.
Concentrated natural extract of the Mohave Yucca Plant. It is an emollient that contains natural saponins which can be used as a natural cleanser. It soothes and nourishes the scalp and some say it cures dandruff and promotes hair growth.
Fragranced with Sweet orange, Davana, Lime, Bergamot, Grapefruit, Lemon, Mandarin Orange and Ginger oils.
Curl Defining Gel
Why other Gels don’t work
- Leaves your hair "crunchy": Lots of gels contain alcohols or other ingredients that leave hair stiff and crunchy. A good gel will provide hold without crispy, sticky residue.
- Doesn't provide enough hold: Curly hair needs enough hold to maintain definition and combat humidity. An effective gel will lock in the curl shape all day long.
- Dries out hair: Harsh alcohols in some gels strip hair of moisture leading to dryness and breakage. A nourishing gel will lock in hydration.
How Holy Curls' Gel works
- Hold minus the stiffness: Our gel provides incredible definition and hold while maintaining the softness and flexibility of the hair.
- Locks in Moisture: Key ingredients are Aloe vera and Xanthan gum. These film forming humectants create a protective film that seal the hair cuticle and minimize frizz. They also form a barrier that helps lock in moisture to prevent dryness and promote healthy curls.
- Restores Brittle Hair: Baobab oil penetrates each strand with vitamin-rich fatty acids to improve elasticity and restore brittle, damaged hair. Its super lightweight consistency won't weigh down your curls.
Hair Healing Super-Ingredients
Baobab oil is extracted from the seeds of the fruit that blooms on the trees and is an amazing hair conditioner. It absorbs quickly and leaves the hair feeling soft and moisturised. Rich in nutrients containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare fatty acids and a host of vitamins. They don’t call it the Tree of Life for nothing.
Extracted from the kernel of matured coconut with emollient and moisturising properties. Keeps your hair soft and shiny. Keeps your skin on point too.
This amazing plant promotes shine and moisture in hair while preventing hair loss and dandruff.
Fragranced with Sweet orange, Davana, Lime, Bergamot, Grapefruit, Lemon, Mandarin Orange and Ginger oils.
The Results
What are people saying?
It smells fantastic! It has a fruity, orange citrus smell. It's lightweight and greatly reduced the frizz in my hair, allowing for my soft waves to look shiny, smooth, soft and more defined. I scrunched a quarter size amount into my damp hair and allowed it to air dry to achieve soft silky smooth waves. Great Quality!
Using this gel and allowing my hair to air-dry, does create a more textured effect, so between the two ways of styling my hair, I like the softer, yet still defined texture of diffusing my hair with this gel. The product comes in a fairly large bottle, so it will last me a while, too.
She's prone to being wild and frizzy! She's used this gel along with the Holy Curls shampoo and conditioner for a couple of weeks and it's an effective combination.This gel helps give good definition to the curls whilst maintaining their natural appearance i.e. not fake!
What’s in the box?
Everything you need to unlock your locks!
- The Shampoo - Clean curls without compromising on moisture. Value $34.00
- The Curl Mask - Hair restoration without leaving your curls greasy or weighed down. Value $42.00
- The Gel - Perfectly defined curls. Every. Damn. Day. Value $29.00
- The Cream - FREE! - Ultimate moisture, hydration, definition and flexible hold. FREE! Value $34.00
+ Get The Cream
FREE! $34.00 value
- 100% 30-day money-back guarantee
(see details below) - All orders are shipped from our own warehouse within 24h-48h
- Secure checkout via Visa, Mastercard, ShopPay, Google Pay, Paypal, Klarna
Our system is guaranteed to control & moisturize your curls, and reduce frizz, or get 100% your money back:
First, try our system for 30 days:
It's on us! Try Holy Curls for a full month. That's 30 days of intense nourishing and curl-revival. We're truly confident you'll love your hair or...
... Get 100% your money back, no hassle, no questions asked
Our system will detangle, moisturise and define your curls or we will refund you to the last penny with no questions asked. Simply email us and we'll sort it out quickly for you.
PLUS...No matter what, we insist you keep our game-changing Cream as a gift!
Even if you decide our system isn't quite right for you, you still get to keep our Cream as a gift, totally FREE! That's how confident we are you'll simply LOVE our hair system.
- 100% 30-day money-back guarantee
(see details below) - All orders are shipped from our own warehouse within 24h-48h
- Secure checkout via Visa, Mastercard, ShopPay, Google Pay, Paypal, Klarna
Our system is guaranteed to control & moisturize your curls, and reduce frizz, or get 100% your money back:
First, try our system for 30 days:
It's on us! Try Holy Curls for a full month. That's 30 days of intense nourishing and curl-revival. We're truly confident you'll love your hair or...
... Get 100% your money back, no hassle, no questions asked
Our system will detangle, moisturise and define your curls or we will refund you to the last penny with no questions asked. Simply email us and we'll sort it out quickly for you.
PLUS...No matter what, we insist you keep our game-changing Cream as a gift!
Even if you decide our system isn't quite right for you, you still get to keep our Cream as a gift, totally FREE! That's how confident we are you'll simply LOVE our hair system.
Yes! We don't hide that fact. Our products have a high percentage of rare, exotic and highly effective actives. That's why they work so well.
It is! Have you ever calculated the amount of product you're wasting when using lower quality products? With our highly concentrated formulas, you need only a very small amount for optimal results which means that one bottle will last you a long time.
Absolutely! Holy Curls was born from the personal challenges our founder, Badria, faced in caring for her tight curls. Collaborating with a team of trichologists and skilled formulators, she dedicated herself to creating high-performance products that genuinely deliver results. The products went through years of rigorous testing on different curl types before launching.
We're confident that you will see results from the very first time you use the products. However, just as a fitness routine yields results with regular practice, your curls thrive when treated to a consistent care routine. So, embrace the power of routine, and watch as your curls transform into their healthiest, most vibrant selves.
While mainstream brands offer surface level solutions, we focus on effectiveness at the molecular level. We formulate with cutting-edge, carefully selected ingredients that actively contribute to the health and resilience of your curls. Our dedication to research and development ensures that each product brings real, long-lasting results for those seeking more than just superficial solutions for their hair.
We want you to fall in love with Holy Curls, but if for any reason you find yourself less than delighted with your purchase, we offer a hassle-free refund policy. Just reach out to us on hello@holycurls.com within 30 days of receiving your order, and we will sort this out for you.
Absolutely! Customers receive 100% of their money back, no hassle, no questions asked.
Never! All US-based return shipping costs are on us. We want your experience to be seamless from start to finish.
Our Founder
Badria was born in Somalia and raised in Sweden by her Somali/Yemeni parents. Growing up in Sweden with no hair products suitable for her glorious Afro, she cheekily convinced her mom to give her a straight look (aka a chemical relaxer) at the age of seven. Little did she know, this set the stage for a long and twisty love story with her hair.
In her Swedish community, her friends and sisters were flaunting looser-textured hair, which was labeled as "good hair." And to add some spice to the plot, she came from a family of devout Muslims and started wearing a hijab at just five years old.
Teenage years brought about a revelation - the hijab didn't align with her personal path. So, she packed her bags and set off on a global quest for self-discovery.
During her travels, she rekindled her bond with her hair, boldly chopping it all off to embrace her natural curls. With her hair now flaunting its former curly glory, Badria started experimenting with natural ingredients sourced from her global pit stops.
Out of this personal adventure, Holy Curls was born. Badria settled in London and launched the brand in 2019, infused with the natural ingredients she stumbled upon during her travels. Think African baobab oil, the superstar in the Holy Curls lineup, Cupuacu butter from Amazonia, and Indian Aloe Vera, all rooted in traditional health and beauty rituals.
The compass in the Holy Curls logo? It's a nod to Badria's worldwide escapades, a reminder to stay true to your unique journey and authentic self. So, in a world where hair tales can be intricate and personal, Badria's is a story we can all relate to.
